Feel Free Read Strangers To Superfans: A Marketing Guide to The Reader Journey (Let's Get Publishing Book 2) MOBI
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view marketing from their perspective.* Learn the five stages in the Reader Journey.* Identify where your blockages are and how to fix them.* Optimize each stage to increase conversion.* Boost sales by making the process frictionless.* Build an army of passionate readers who do the selling for you.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans. TABLE OF CONTENTSPART I: A NEW PARADIGM - THE READER JOURNEY1: The New Marketing2: Defining Your Ideal Reader3: The Importance of Granular Targeting4: Buyer Personas & The Stages of SellingPART II: READER ROADBLOCKS5: The Discoverability Myth6: Visibility Chokepoints7: Consideration Distraction8: Purchase Pains9: Advocacy IssuesPART III: OPTIMIZING THE READER JOURNEY10: The Escalating Challenge of Conversion11: Getting Discovered12: Increasing Visibility13: Browsers to Buyers: How To Make A Product Page Convert14: DNF to OMG15: Handing Out MegaphonesPART IV: THE FAILURE MATRIX16: Locating Failure Points17: Discovery Fail18: Visibility Fail19: Consideration Fail20: Purchase Fail21: Advocacy FailPART V: SOLVE IN REVERSE22: Why We Work Backwards23: The Product24: The Presentation25: The Promotion26: The Superfan Factory
